Meet Cyrille Vigneron, the CEO of luxury jeweler Cartier who personally approves all of its designs – DIGIWIZ CENTRAL

Meet Cyrille Vigneron, the CEO of luxury jeweler Cartier who personally approves all of its designs

Cyrille Vigneron speaks at the Cartier Glory To The Filmmaker Award Ceremony in 2023 in Venice, Italy.

Vittorio Zunino Celotto/Getty Images

Cyrille Vigneron has served as president and CEO of Cartier since 2016.He helped build the brand, known for its jewelry, into the second-largest watchmaker behind Rolex.He is married with four children and active on LinkedIn.

Founded in Paris in 1847, jeweler and watchmaker Cartier caters to a high-end clientele of royals, celebrities, and anyone seeking a quiet status symbol.

As the president and CEO of Cartier International, Cyrille Vigneron helped transform the once-struggling brand into the second-largest Swiss watchmaker in the world.

Here are seven things you might not have known about the CEO of Cartier.

Vigneron earned a degree in business administration from ESCP Paris in 1982.
Cyrille Vigneron, CEO of Cartier, in 2019.

Gisela Schober/Getty Images for Cartier

After graduating, he worked in manufacturing at Compagnie Générale d’Électricité and Pechiney. He told students at ESCP in 2019 that his career took him in unexpected directions.

“I was denied positions I had asked for, and was offered positions I had not asked for,” he said.

He began working for Cartier’s parent company, Richemont, in 1988.
Cyrille Vigneron (center) at a Cartier event in 2006.

Serge Benhamou/Gamma-Rapho via Getty Images

Vigneron later became the managing director of Cartier Japan and Cartier Europe. After a brief stint as president of rival LVMH Japan beginning in 2014, he was named president and CEO of Cartier in 2016, the Financial Times reported.

As president and CEO of Cartier, he helped reinvigorate the brand with new strategies.
Cyrille Vigneron speaks onstage during at a press conference in Milan, Italy, in 2020.

Vittorio Zunino Celotto/Getty Images for Cartier

When Vigneron first took over as president and CEO, he directed Cartier to buy inventory back from retailers to increase demand for the brand’s luxury watches and jewelry, the Australian Financial Review reported.

In 2017, Cartier offered free repairs to Panthère watches from the 1980s. The strategic move helped bring the vintage watches back in style — Cartier sold 15,000 of them that year.

In 2020, Forbes ranked Cartier 56th on its list of the world’s 100 most valuable brands with an estimated value of $12.2 billion.

A ranking of the top Swiss watch companies published in April 2023 by Morgan Stanley named Cartier the second-largest watchmaker behind Rolex, overtaking Omega for the No. 2 spot with 2.75 billion francs, or $3.1 billion dollars, in sales, Professional Watches reported.

“From a maison which was not born in watchmaking, it’s been remarkable to come to that level,” Vigneron told the watch website Hodinkee of the ranking.

With 60 new pieces released in 2023, Cartier’s watch business continues to boom, occupying an estimated 7% of the retail market share, according to the Morgan Stanley report.

Vigneron has also spearheaded social responsibility initiatives.
Cyrille Vigneron presents the launch of the first worldwide itinerant competition for women orchestra conductors, known as MAWOMA, in 2019 in Paris, France.

Bertrand Rindoff Petroff/Getty Images for Mawoma

Vigneron increased the total prize money for the Cartier Women’s Initiative Awards from $100,000 to $1 million to fund women-led startups, the Australian Financial Review reported. In addition, he helped launch MAWOMA, the first international competition for female orchestra conductors, in 2019.

“Really, the best thing you can do in business is empower women,” he told the outlet. “It changes everything.”

During his tenure as president and CEO, Cartier has launched 11 philanthropic projects around the world in partnership with Doctors Without Borders, according to Cartier’s official website.

He personally approves all of Cartier’s designs.
Cartier watches on display.

Artur Widak/NurPhoto via Getty Images

“We have a creation committee where everything is approved,” Vigneron told Hodinkee. “I sign all the drawings. I approve them all, one by one.”

Vigneron is active on LinkedIn with over 111,000 followers.
Cyrille Vigneron speaks onstage in 2021.

Daniele Venturelli/WireImage/Getty Images

On LinkedIn, Vigneron posts philosophical musings about topics such as management, luxury, and identity.

“Part of my role is to think, to encourage others, and to be a source of inspiration,” he told SJX Watches in 2023 of his online presence. “In fact, I think the CEO should be a chief inspiration officer, not an autocrat or merely an executive.”

He is married and has four children.
Cyrille Vigneron and his family at the Venice International Film Festival in September 2023.

Daniele Venturelli/WireImage/Getty Images

Vigneron told SJX Watches that he wears two Cartier Love bracelets, one marking his 10th wedding anniversary and one for his 20th.

The bracelets start at $1,910, with more luxurious, diamond-encrusted models retailing for $62,000, according to Cartier’s website.

In 2023, he posted on LinkedIn that his youngest daughter, Aya, graduated from the International School of Geneva, which he called “a very touching and personal event.”

He has also been married once before, Fashion Network reported.

Read the original article on Business Insider
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